Cristiano Ronaldo extends his debut fashion brand, CR7 by Cristiano Ronaldo, with the introduction of a premium shirt collection.
Global, 17th November 2014
Today, celebrated sporting icon Cristiano Ronaldo used international fashion exhibition Bread & Butter Berlin to officially announce the introduction of a premium shirt line to his growing CR7 by Cristiano Ronaldo brand.
Celebrated sportsman Cristiano Ronaldo is advancing his celebrated venture into the fashion world, CR7 by Cristiano Ronaldo, and building on his successful underwear and sock range by introducing a premium shirt collection, with the objective of creating a brand of staple items for men- an upscale take on men’s wardrobe essentials.
This natural progression sees the same high quality materials and superior craftsmanship that are characteristic of CR7 by Cristiano Ronaldo underwear and socks, instilled into premium men’s shirts. The new line features faultless construction with a contemporary twist, aesthetically mirroring the global superstar’s own impeccable form and unique streak. The collection includes modern and stylish options as well as more formal pieces, with a clear focus on superior quality and fit. Clean, sleek silhouettes are executed with the highest attention to detail, delivering an elegant yet cutting edge look for standout pieces which are set to become synonymous with men’s style.
The collection of stylish, wearable shirts sees Cristiano Ronaldo continue his partnership with CDFA Award winning, New York based designer Richard Chai. Head Designer of the CR7 brand, Chai is renowned for his work with labels including Marc Jacobs and Donna Karan, and collaborates with Ronaldo on design elements across the CR7 brand, encompassing underwear, socks, and now shirts.
Ronaldo says of the project, “Part of my belief is always being the best that you can be. The perfect fitting shirt gives a man the confidence to become the best version of himself possible.”
“For me, a strong foundation is the most important thing throughout every area of my life. In my sporting life, a strong foundation enables me to perform at my very best and I apply the same principle to my personal life, business life and the way I dress. Dressing well gives me confidence to be the best that I can be and underwear with a great fit and modern, stylish shirts are the starting point of every look.”
Richard Chai added, “Ronaldo and I already have a great relationship collaborating on the CR7 by Cristiano Ronaldo underwear and socks line, and I’m excited that together we have developed a premium men’s basics brand which features well made, essential pieces. The idea of the CR7 Shirt collection is similar to the core ideas of the underwear collection. It is based on form, function and style. Part of the range is made with stretch, creating a story around the idea of mobility. Ronaldo is an active individual with style and using stretch technology allows for the kind of comfort and movement that he expects from the products that he wears. The collection has a nod to tradition in finishings, but the details, materials and construction of the shirts are far more fashion forward. We have developed signature details such as a contrast piping in the necklines and a CR7 logo-ed tag on the bottom side seam. Each season, there will be focus on key trends, keeping a fresh approach whilst staying true to the characteristics of the brand.
Experienced Danish company JBS Textile Group is behind the production of the CR7 by Cristiano Ronaldo line. The company has a rich heritage in producing high end products and has been involved in exciting fashion based projects for over 75 years. The company applied its specialism and production expertise into producing the collection and delivering a premium product.
JBS owner Claus Bjerg Sørensen says, “Following the success of the launch collection of CR7 by Cristiano Ronaldo, we are delighted to be extending our partnership with him to include a new range of premium men’s shirts. Working alongside Ronaldo is an extremely enjoyable process and together we share the common goals of delivering superior craftsmanship, timeless design and first-class product.”
The CR7 by Cristiano Ronaldo shirts collection is available internationally through www.cr7shirts.com and select retailers from November 17th 2014
Download CR7 Shirts press release
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